GeoTegrity was a company in need of a name that would avoid associations with "green-wash", but still communicate the quality and value of it's sustainable packaging solutions. They are pursuing a rebranding that will illuminate their environmentally friendly products and revolutionize the food packaging industry.

GeoTegrity designs and manufactures disposable plates, clamshells, bowls, and other packaging from renewable resources such as sugar cane fibre. Their target audience is quite broad and high level, consisting of food service providers, distributors, and branded food manufacturers from all over the world.

John and the team at GeoTegrity had a list of quality names, but they were unsure of how to narrow down their five main options. They contacted people in their personal networks to gauge a response, but this didn't provide a large enough sample size. It was also restricted to those that were already connected to the company in some way.

Through Crowdpicker, John was able to reach far outside his immediate contacts, and gather the viewpoints of hundreds of people. Within 2 hours 250 votes were returned, and these were quickly able to confirm the name GeoTegrity as a distinct favourite for the company. Additional testing was done to help pick a logo and Crowdpicker played a key role helping the GeoTegrity team narrow down their options from over ten to three.